Create a Strategic Intent Statement
A strategic intent statement motivates and challenges employees to meet short- and long-term goals for a business. This statement should also inspire employees to work as a team and to explore new processes and technologies that benefit these goals. When creating a strategic intent statement, focus on the overall vision of the business and where the business will be in 10 or 20 years. Emphasizing long-term goals while outlining short-term goals helps employees understand their roles more clearly.
Instructions
1. Create an outline of key topics before writing a strategic intent statement. Topics should include your business vision, short- and long-term goals to help achieve this vision, employee strengths and ways to improve these strengths, and an emphasis on exploring new ideas and technologies to reach long-term goals.
2. Write a paragraph or more for each topic in your outline. Start with the overall vision of your business and the direction of the business in the future. Strategic intent statements emphasize teamwork, goal setting, competition and success over a long period of time.
3. Specify short- and long-term goals. These are the goals that help move your business forward. Short-term goals should help achieve long-term goals. Be specific about these goals so all employees fully understand in which direction the business is moving and how their work influences these goals.
4. Motivate employees by emphasizing skills already found in the workplace and suggest ways to improve these skills or ways to learn new skills. Reference new training programs or resources available to employees to help them accomplish the company's short- and long-term goals.
5. Emphasize the importance of expanding technology and exploring new ideas so your business continues to grow. Explain the need for innovative thinking, teamwork and research. Site examples of how this type of thinking has helped your business so far and why it is so important for the future.
