Building a website showcases your products to the world.
With the advent of the Internet, local products from various countries can already find affordable means to capture the international market. Building a website is a cost-effective way for product branding, advertising and sales. The website works together with social networking sites and other Internet-based advertisements for better exposure of the company's products.
Beyond being an effective marketing and advertising tool, Internet marketing requires a very small investment compared to producing TV and radio commercials, print ads and even other non-traditional forms of advertising like billboards and taxi ads.
Instructions
1. Define your target market. For products marketed globally, have a clear understanding of the kind of universal appeal the products must have, whether they are meant for particular demographics or the general public. Your products may be for a specific age group, gender, ethnic background and economic class. It is also possible that your products cover a wider range of categories and demographics.
2. Establish a branding geared towards the international market. You can either use your local logo, marketing collateral sand artworks, or create more fitting ones for the international market. Collect all necessary materials and information for the creation of your product portfolio.
3. Create a marketing plan, then implement promotional and publicity projects with focus on the content of the marketing plan. Your projects must match the branding you want for your products, in accordance with how they will be salable to the global market. Check your product competitors and develop your branding through updated analytical and research data so that you keep your products interesting and useful for consumers.
4. Build your official website and use a fitting domain name that is easy to remember and that effectively referrs to the kind of business you have. Create Web pages that focus on specific aspects of the business. The links for the products must be easily accessed from the home page. There must also be pages referring to basic company information, contact details and your portfolio (including photos and videos) to further build credibility.
Provide clear details about each product being sold and the payment, shipping and handling options available to the consumers. You may want to partner with other suppliers and advertisers so that you can utilize more Internet advertising opportunities.
5. Create a blog where you can provide valuable information related to the products you sell. This becomes an effective means to update the public about news, promotions, advertisements and success stories of the company and its products.
6. Create social networking profiles, participate in forums and post in online Yellow Pages, Craigslist and similar websites to help promote your products and become more visible online. Include links to your products and official website and make sure you have them updated frequently to help build trust and credibility.
7. Make viral videos to help your products get noticed. Acquiring a good share of the global market through the Internet is best achieved through viral content because it spreads very fast. You may make your own or contract video makers to create them for you. Always include links to your website and social networking profiles for each viral video.
8. Participate in online advertising where you can get spaces for your banner and text ads in other websites. Google Adwords and Adsense are two of the most popular and easily accessible advertising venues available for businesses from all over the world.
