Popular social networking websites boast members in the millions, but Facebook leads them all. With over 500 million active users, the website is a marketing tool that businesses cannot afford to ignore. Entrepreneurs who wish to attract more customers or stay connected to existing customers can do so with a business Facebook account. It is important to note, however, that such accounts cannot access many of the features available to personal account holders. For instance, there is no friends list for business accounts. Business owners can register for an account by creating a Facebook Ad or business page.
Instructions
Create an Advertisement
1. Visit the "Advertise on Facebook" page (see Resources). Enter information for your ad in the fields provided. This includes the URL of your website, an ad title, a description and a picture. You can use the "Suggest an Ad" link to get some pictures from your website. Click "Continue."
2. Enter targeting information in section 2 of the form, including information about your target audience. Click "Continue."
3. Select your pricing, currency and budget in section 3, then click "Review ad" to proceed. Wait while the page transitions to a "Create Facebook Account" page.
4. Click "I do not have a Facebook account." Enter your email, password and date of birth into the appropriate fields. Click the links to read the "Terms of Use" and "Privacy Policy" pages, then click the box to verify you've read them. Click "Sign up now!" to proceed.
5. Check your email. Facebook will send a message confirming your new account. Click the link in the message to return to Facebook and activate your account.
6. Click "Place order" on the "Review Ad" page. Select a payment method and enter payment details to complete the process.
Create a Facebook Page
7. Visit the "Create a Page" section. Click "Local Business" in the "Official Page" section and select an appropriate category from the drop-down list.
8. Enter a title for the page relating to your business in the page name field. Click the box to verify that you are the official representative of the business with permission to create the page.
9. Click the "Create official page" button to proceed. The page will transition to your new business page. Use the tools provided to edit and promote the page, as well as invite fans.
