A good domain name can help make a successful business.
When you create an eCommerce website, you have the opportunity to make changes that will improve traffic and increase business. But one of the elements that would be difficult to change is your domain name. Once you start marketing a domain name, you should stick with it to prevent confusing customers. Understanding what makes a successful domain name for an eCommerce website can help you to make the right choice.
Keywords
Before choosing your eCommerce domain name, you should do significant research on the keywords associated with your business. A successful domain name incorporates the top keywords from your industry to make sure that your website appears at the top of search results. You can use tools such as the Google Adwords Keyword Tool, or any of the other keyword search tools just like it, to determine the popularity of the words associated with your business. Once you know the top keywords, you can use them to create a successful domain name.
Easy to Remember
A successful domain name is easy for customers to remember and associate with your business. It does not necessarily have to remind clients of the products or services you sell, but it does need to help customers remember the name of your business. For example, if your company is the ABC Company, then having the domain name of ABCCompany.com makes sense to clients. Customers will feel confident using your website because of the domain name's close association with the company name.
Expansion
New Internet entrepreneurs may wonder why many of the more successful online eCommerce websites do not have names that alert customers as to what products or services can be found on the website. When you name your eCommerce business, try to keep future expansion in mind. For example, your company may start off by selling movies online in many different formats. But you may choose, at some later point, to also offer eBooks and other products. If your domain name is BuyMovies.com, then that does not fit your company image when you start to expand. A successful domain name is one that customers apply to the eCommerce website and not necessarily any one specific product.
Multiple Paths
One of the measures you can take to help make your domain name successful is to collect as many paths as possible to your eCommerce website. As the Internet continues to grow, website addresses are starting to end in more than .com or .net. If you have the domain name of ABCCompany.com, then you can help customers find your business easier by also purchasing other versions of your domain name such as ABCCompany.net and ABCCompany.biz. It increases your domain name presence on Web search engines, and it makes your eCommerce site easier for customers to find. It also helps eliminate the chances that someone else will try to capitalize on your success and purchase a domain name similar to yours.
