Turn traffic into money with Google AdSense.
Google AdSense is a program for monetizing website traffic. When you join the program, Google provides personalized code for you to place ads on your website. The code determines the size of the ads, type and design. The ads appear wherever you place the code, and you earn money each time a visitor clicks one of the ads. You can't instruct visitors to click, but placement and design can influence visitor response.
Contrast Ads to Design
A study by The Software Usability Research Laboratory at Wichita State University found that contrast works well. Google suggests that blended ads work well, but study results show the opposite. Participants in the study were attracted to high-contrast ads, while ignoring ads that blended with the design. This indicates that using high-contrast ads can result in more clicks and income because the ads attract more attention.
Place Ads High
Joel Comm, author of "The AdSense Code," recommends placing Google ads above the fold of your website. Ads above the fold appear at the top of the page and are visible without scrolling down or across. According to Comm, people are more likely to read and click ads that appear before they get distracted by reading your website content.
Wide Over Tall
Google reports that wide ad sizes outperform tall ad sizes. Google goes on to say that If positioned well, wide ad sizes can significantly increase earnings. Large-rectangle 336-by-280 ads, medium-rectangle 300-by-250 ads and wide skyscraper 160-by-600 ads are high performers. However, you should only choose these sizes if they are suited to the page.
Increase Keyword Density
Google feeds ads to your website based on its content. If Google decides your page is about widgets, then widget ads will appear on your website. Keywords are how Google determines what your website is about. In order to attract ads related to your website's topic, you must use relevant keywords. When an ad's content matches your website content, visitors are more likely to click the ad.
