If you have something to sell, you may need the help of an ad agency. Ad agencies help you sell products and services to potential clients. There are many types of agencies selling ads. Use these tips to help you pick the right one for your needs.
Instructions
1. Determine whether the agency offers full service or if it specializes. Full service agencies cover all areas of advertising including creativity and marketing. Others specialize in one area of advertising.
2. Find out what areas of advertising the agency covers. Creative agencies create the ads and you do the marketing. Sales promotion agencies promote sales with contests and direct marketing. Full ad agencies cover all areas.
3. Ask what specific media they create. Print agencies create brochures, inserts, posters and newsletters. Other agencies use digital media such as the Internet, email, online articles, websites, chat groups, interactive advertising, online lists or directories and website banner ads.
4. Research the company's method of advertising. The agency may use mail order or coupons. Another agency may use press releases, door to door sales, telemarketing or cold calling. Some advertising appears in newspapers, magazines and the yellow pages.
5. Ask if the agency works for another company. Some media agencies sell print and media space for other companies to clients like you. They buy the space for you to use. You want to make sure they are really helping you advertise and not just getting paid by someone else to sell you space.
6. Check the location of the agency and the area scope. Local agencies sell in the local area and know your target. Other agencies advertise nationally or internationally.
7. Get samples of ads from each company.
