Creating a portfolio of your public relations work and sample writing can help you land a PR job.
Almost all businesses, from small local retailers to large multinational corporations, have a need for public relations. Public relations professionals are charged with maintaining the image of the organization and ensuring that the right messages reach the public: customers, shareholders, government officials and the media. Public relations is a fast paced and dynamic industry, with room for growth as your career progresses. You can choose to work in the public relations or communications department of a single business, or work for an agency and handle multiple accounts. Whichever path you choose, you can take some steps to increase your chance of successfully starting a career in PR.
Instructions
1. Study public relations or a related field at the college level. Many colleges and universities offer a public relations major, but studies in communication, media relations, journalism and marketing also provide knowledge and skills useful in a PR career.
2. Network with other professionals. The Chamber of Commerce or other business associations in many cities often hold regular socials where you can meet and mingle with professionals from many local businesses.
3. Volunteer your public relations services. While you may not be paid for the PR activities you do for a nonprofit organization, you gain experience and valuable contacts in the field.
4. Prepare a portfolio of your best work. Include copies of public relations plans you have written, collateral materials you have developed and a summary of results from your PR efforts. Most potential employers will ask to see these materials to gauge your skills and experience.
5. Work as an intern in an agency or public relations department to learn the basics. In addition to performing basic office tasks, you may have the opportunity to contribute to projects.
6. Look for a mentor. Ideally, your mentor is someone who has extensive experience in the PR field and is has the time to provide you with an insider's perspective, answer your questions and offer guidance in your job search.
7. Join a professional organization. The Public Relations Society of America, for example, is the largest society of PR professionals in the United States. Members have access to mentors, job listings and professional development activities.
8. Hone your writing skills. According to the PRSA, writing is the most important skill that a PR professional needs. Write for your college paper, take PR writing courses or take freelance assignments to build your writing portfolio.
9. Tailor your resume to the public relations field. Be sure to highlight the results of your efforts, not just what you did. Use concrete, specific examples that demonstrate your skills and professionalism.
