Brand recognition is an important part of business development in the market. Branding, or having a catchy name, symbol or design, sets your product or service apart from the competition and makes your business recognizable in an instant. According to the University of Missouri, developing a recognizable brand translates into consumers trusting your product, becoming loyal to your business and viewing your product as more valuable than other goods or services.
Instructions
1. Start with perfecting your product or service. Brand recognition counts for little if your product is cheap in quality or irrelevant to consumers' needs. One of the best ways to determine what consumers want is to study your competition and see what draws people to those goods or services.
2. Choose a name that is appropriate for your product, simple to remember and spell and is unique. The University of Missouri recommends choosing a name that's three words or less.
3. Develop a slogan, if applicable. Slogans, like product names, should be concise and memorable. If this isn't your forte, hire a professional marketer to help you.
4. Create a symbol or logo to represent your business. Examples include the McDonald's golden arches or the Nike swoosh that are identifiable without the name of their company. Hire a graphic designer to help you create a sleek and memorable design that you'll be happy to retain for years.
5. Start a website with a domain name that matches your brand name or closely resembles it. A good domain name, according to Business Link, should make it simple for consumers to find your site.
6. Be consistent. Using the same color scheme for packaging, labeling, advertising and web design will increase the likelihood that a consumer will remember your brand.
7. Extend your brand to include multiple products using the same logo or design. Your new product must rival other competing products, but it also must be different enough from your original product so as not to rival it.
