Medical advertising informs consumers about choices for their medical needs.
Medical advertising provides a starting point for learning about the options you have for treating certain health conditions. Truth in advertising is regulated by the U.S. Food and Drug Administration for drugs. An advertiser of a regulated medication cannot make false claims regarding the benefits of different products. Other dietary supplements are subject to the same scrutiny. Medical advertising can alert you to claims which have not been evaluated by the FDA, helping you to make better health decisions.
Information Regarding Choices
Perhaps one of the greatest benefits of medical advertising is enlightening consumers that they have choices. If you are on a certain type of blood pressure medication, you may be relieved to learn that other options exist, especially if you have had difficulty with a particular drug. This is not to say that advertising means a medication is right for everyone, but rather to inform consumers so that they can discuss other alternatives with their doctors.
Side Effects
Many ads for prescription medications detail the side effects or other precautions when using certain drugs or undergoing certain medical procedures. You may find some of the disclosed information surprising. Not everyone may take the time to read inserts including with prescriptions or research medical procedures. Medical advertising alerts consumers to some of the most common and most serious of side effects and drug interactions so that they can make informed decisions regarding their health.
Manufacturer
Medical advertising often includes manufacturer information. Knowing these details can help you stay informed regarding recall or other types of important communication. Some ads also include website information so that consumers can further research different products or contact a manufacturer with specific questions. With the knowledge of manufacturer details, there is a greater sense of accountability by manufacturers and advertisers to provide accurate, tested information. Medical advertising can also be the gateway to better communication with consumers through social networking or blogs.
Stimulation for More Knowledge
Another benefit of medical advertising lies in the fact that it may stimulate consumers to research more deeply into medical issues and medications. Viewers may look to third-party sites such as the Drugs.com or the Mayo Clinic website for more detailed information regarding any issues associated with products or services advertised. In this way, you can ask informed questions of your doctor which can address specific concerns you may have. The manufacturer must then ensure that further information including supporting research is available for consumers to view. For the manufacturer, medical advertising can answer many common questions associated with their products.
