As with business ventures in the United States, making a good impression on your customer, or potential customer, is essential in Japan. Business etiquette is a bit different in Japan than in America, so it is important to know the basics before your next Japanese business meeting.
Instructions
1. Dress well and understated, as casual dress is not acceptable when doing business in Japan. Both men and women should dress in simple and tasteful suits, as conformity is very important in Japanese corporate culture. Anything that might make you "stand out" should be avoided.
2. Bow equally with your host. After your Japanese hosts bows to you, be sure to bow an equal height, as how low you bow indicates where you stand socially with your host. Your Japanese hosts may shake your hand, but if a handshake is weak it is not meant to be offensive or imply that you are dealing with a weak individual, it's often just because they're not comfortable with the custom.
3. Bring business cards. At the beginning of a business meeting it is customary to exchange business cards, and many times, business will not be conducted until this is done. The Japanese use two hands when they give out a business card, and you should do the same. It is also offensive to damage or alter the card that has been given to you in any way. This includes placing it in your pocket or wallet, or writing on it.
4. Know the pecking order. Where you sit at the meeting table, when you are served a beverage or food during the meeting and so on, is determined by your status in the meeting. Allow your host to direct you to your seat, don't just sit anywhere, as this can be offensive. Wait until it is your turn to sit and for your hosts to drink or eat, before you do.
5. Mind your manners. The Japanese may display what some Americans might consider too much courtesy, but when you're looking to impress a Japanese client, graciousness and politeness are expected at all times. This is true even when you are asked questions that would seem inappropriate in the U.S., such as age or marital status.
6. Bring a gift. It is customary to exchange gifts at the end of a business meeting. Gift ideas include souvenirs from your home town, gifts from high-end retailers, and expensive wines and liquors. If you're not sure what to get, your hotel gift shop may be able to give you appropriate suggestions.
