A customer will be delighted to receive a thank-you letter.
In the business world, there are many reasons to send a thank-you letter to a customer or client. You may wish to express gratitude for compliments, suggestions or referrals. Thank-you letters can also be written to convey appreciation for a specific purchase or to let a customer know that long-term loyalty hasn't gone unnoticed.
Instructions
1. Select a classy sheet of stationary or company letterhead. A thank-you letter shouldn't be written on plain white paper.
2. Grab a pen. In an age when technology prevails, a handwritten note will not easily be forgotten.
3. Be specific. Don't send a vague note that could have been written for any customer. If the customer made a large purchase, mention the purchase. When mentioning loyalty, point out the number of years the customer has been with the company. Follow up with a customer's suggestions for improvement by stating how the feedback will be used to create changes.
4. Be sincere. Don't make false promises or gush with praise. Most customers will pick up on this, and your business could lose credibility.
5. Sign the letter by hand. Many businesses use rubber stamps with the signature of managers and owners. A signature stamp shouldn't be used for a thank-you letter.
6. Mail the letter immediately, not the next day or the next week.
