Wednesday, September 9, 2015

Write A Corporate Profile

A corporate profile introduces a company to the outside world. It is a description of a company's mission, history, key operating units and location. Companies write profiles for their websites, and media companies write profiles of publicly traded companies for their databases. Write the profile as a reference for your customers, employees, suppliers, investors, media and other stakeholders.


Instructions


1. Write the main purpose of your business or cite an important fact. You can start with your mission or mission statement: what you do and why you do it, in one or two sentences.


2. Outline the company history, such as when you started operations and a couple of important milestones along the way. No need to get long winded; many companies keep this to one or two sentences.


3. Describe the company's main operating units. If you are a small business or if you have one or two products, use a couple of paragraphs to talk about your products and services, key customers and major locations. For a large company, this description can run several pages.


4. Write evergreen copy as much as possible because it will reduce the need for constant updates. For example, a company that provides the latest financial information on its corporate profile is likely updating the profile page every three months when it announces quarterly financial results. A more efficient approach might be to include links on the page to recent financial results and corporate developments.


5. Highlight key products and plans for future product releases. Mention and provide links to where customers can buy your products, such as retail outlets or your e-commerce store. Although you have to update this information from time to time, remember that the profile page is also a form of advertising. If a media outlet wants to write about your company, it can use the corporate profile as a reference.


6. Mention the number of stores, major customers and quality record. Highlight key stats.


7. Add personality to the corporate profile, recommends public relations consulting firm Allison Bliss Consulting. Examples include community involvement, environmental projects and recent awards from business or community groups.