Viral marketing is a strategy used by advertisers to spread the word and increase awareness about a product by infiltrating social networking sites. Spreading the word in much the same way a computer virus spreads throughout the software on your computer, viral marketing is designed to create a buzz about a specific product that spreads throughout the social network from one user to another. With the right tools on your side, viral marketing can increase awareness about your product for little money.
Social Networking Accounts
Social networking sites such as Facebook, MySpace, Twitter and YouTube contain millions of rabid users who share information they find appealing with all the users in their social network. The Facebook, MySpace and YouTube "Share" and "Like" buttons update the things you want to share with everyone in your network, and the ReTweet function on Twitter allows you to share and re-share links and statements to everyone in your Twitter network. In order to take advantage of these free social networking sites, you create an account and begin building a solid network of people you feel will be interested in your product.
Free Email Accounts
An email account is a must-have for anyone planning to kick off a viral marketing campaign. Not only does it give people who may be interested in your materials a way to contact you, but you can also take advantage of the signature tool to share links and details in every email that is sent from your account. Sites such as Google Mail, Yahoo!, MSN and even domain servers where you host your website offer options for you to create a free email account.
Traffic Generators
When spreading the word about your product, reaching your potential audience is essential to the success of your campaign. Aside from generating traffic through social networking sites, free traffic generators like Free-Viral Advertising increase traffic to your website by requiring visitors to visit your website before they can sign up for their own viral ad. In turn, each person who signs up for their own advertising account automatically advertises your page to potential visitors entering through their link, exposing your link to thousands of viewers every day.
Giving Your Content Away
When you give samples and content such as podcasts, articles and videos free to your audience, they associate your product with freebies and will continue to come back to your site to check for more. They will also tell their friends to check out the freebies your offering, helping you spread the word to others. High-quality products your users enjoy receiving for free prompts them to take a look at the wares you have for sale, increasing your earnings.
