A billboard is one way that a business can advertise its services or products to a lot of potential customers. Owning a billboard is a way to make money. In order to make money, you have to lease your billboard.
Instructions
1. Advertise your space. Let potential customers know that the space is for lease by putting your contact information on the billboard. You can include a price on the board if you want to let them know the cost of the billboard.
2. Keep your billboard well maintained. Make sure that lights are working properly. The billboard and post should be clean. If the billboard is on a grassy area, make sure that the grass stays trimmed. Businesses are more likely to lease a billboard that looks nice.
3. Target new businesses. A small business or newly opened business will usually want to find effective advertising. Take into account the location of your billboard when you target businesses. For example, a billboard on the interstate will be more effective for a restaurant than it will be for an accounting service.
4. Offer discounts. For example, if you offer different lease lengths, discount the longer leases. This may entice a business to sign a longer lease which means that you will have more time before you have to find a new customer. You can also consider offering a discount for a lease paid in full at the time of the lease. This will help you to ensure that you will be paid for the entire lease length.
5. Be professional. This is very important. Business owners and managers will do business faster with a person who is professional. Remember this when you answer your phone and when you meet with a potential customer.
