Effective Web site advertising can employ a number of strategies that, when used together, can be most effective to produce the best results. Certain advertising networks can be restrictive, while there is no limit to the kinds of ads that can be incorporated onto your Web site. Online, social networking and traditional marketing techniques can all be utilized to promote your online Web business.
Affiliate Marketing
Generating Web site traffic is the way that online business owners most effectively attract new visitors who can ultimately become customers. Affiliate products and services such as Pay Per Click (PPC) bought from Google, Yahoo's Overture or Mamma can be very effective advertising techniques to utilize. This method takes time, money and patience, but when done persistently it can produce great results.
Link Strategies
Various link strategies can be employed using both paid and unpaid methods. Paid methods include advancing monies for links to be located in e-zines, Web sites or newsletters. Research the appropriate Web site locations to avoid overspending. Understand what the agreement entails, and be sure to read the fine print. The unpaid method is through article and blog entry creation and produces more long-term results. Content is king on the Internet, so it must be fresh, engaging and relevant in order to work adequately.
Search Engine Optimization
Search engine optimization (SEO) involves methods that can make Web pages more likely to appear in the first section of major search engine pages. This can attract many more visitors that will ultimately turn into customers. The reason that search engine ranking is so important is that generally, when consumers are searching for products, they type in certain words into a search engine, which brings up a list of results. Consumers often choose from some of the first few entries and often find what they are looking for there. If your page is too far down in the search results, it is likely that your Web site will not attract as many new visitors as it could if it were higher up.
Text and Banner Advertisements
Online advertising that uses text links and banner ads is a basic type of direct advertising using placeholders at sections where you would like to sell an ad. This page is then linked to an advertiser seller page. Friends who are familiar with Web design and bloggers can usually help design graphics if needed. You can find Web designer professionals in various venues on the Internet and may also be approached about bartering or link exchanges.
Content Sponsorship
Sponsorship of content offers advertisers opportunities to include links near strategic information on Web sites. This is an effective type of advertising, since it can be target specific. High-traffic blogs and other Web sites are good places to take advantage of incoming links. Pricing should be varied according to specific pages and blog popularity. Try to use relevant content in relation to your Web site.
Newsletter Marketing
Webmasters with their own mailing lists of targeted readerships are a great way to advertise Web sites. Using sponsored links for relevant information and products can increase added revenue potential. Affiliates in particular appreciate newsletter advertising, since it has the potential to reach targeted audiences that are interested in specified services, topics and products.
