Many consumers prefer fresh fruits and vegetables.
When people shop for fresh produce, they want to purchase quality fruits and vegetables at reasonable prices. Everyone appreciates a good deal, and they want the best selections available for their families to eat. Since fresh produce provides numerous nutritional benefits such as vitamins, fiber and minerals, many consumers regularly shop for fruits and vegetables to utilize in recipes or to eat raw. Getting the word out about your healthy product can ensure you're able to sell your produce.
Print and Television Marketing
Depending on your budget, fresh produce marketing strategies can include print and television advertising. You can take photos of the fruits and vegetables to place in daily local newspapers or weekly circulars and provide prices for the produce and any discounts or sales such as buy two and get one free. Be sure to include your location and the hours of operation and any early-bird specials. You can also advertise in neighborhood association newsletters, print fliers to pass around the area and strategically place lawn signs to guide drivers to your location. Television advertisements are more expensive, but you have the ability to reach more potential customers.
Produce Stands
People go to farmer's markets and independent produce stands in addition to grocery stores to purchase fresh produce. Since appearance is everything, you want to display your fresh produce in a manner that makes it appear appetizing. Organize the produce by type so that people can browse around the display and easily locate what they want. Place the fruits and vegetables with the brightest coloring on top. A good marketing strategy is to provide samples to customers such as pineapple or tomato slices as well as recipes with ingredients that include fresh produce.
Gift Baskets
Another way to market fresh produce to make it appealing is to put together fruit gift baskets. You can purchase wicker or wooden baskets in various sizes and place various fruits inside them. Wrap up the baskets in colorful netting so that the fruit remains fresh longer and close the netting with a matching bow. The gift baskets can be theme baskets such as citrus baskets that contain oranges, grapefruits and tangerines or apple baskets that contain Red and Golden Delicious and Granny Smith apples. The marketing strategies can include having them as part of your display and also allowing them to be made to order where customers can select the fruit they want in the baskets.
