Green Thumb
Successful landscapers are able to combine short-term design contracts with long-term service contracts to maximize profits and sustain revenue. Whether you focus on commercial landscape design or home landscaping opportunities, a strong marketing plan is essential to the long-term success of your company. The best landscaper marketing ideas mix increasing company visibility with targeted marketing efforts.
Festivals
Connect with local festivals to provide landscaping or visual natural decoration to increase your company's visibility. For example, create an exotic decorative arrangement of potted trees and floral arrangements for a local festival entrance. Place a sign noting your company provided the decorative entrance. Festival organizers will appreciate the impact on festival-goers and you will make an impression on potential future clients.
Builders
Obtain a contract to landscape new properties for builders. For large housing or construction projects, you may gain a valuable source of revenue. Additionally, you will position your company to obtain a long-term contract for landscaping services with the eventual owners of the properties.
Referrals
Exceed your customer's expectations by providing outstanding service and then ask your customers to refer your services to their friends, neighbors and associates. Customers who are thrilled with your services will refer your services when they show off their new landscape. Encourage referrals with gift certificates and discounts on future services.
Land Signs
Place a sign in a visible location, preferably near a road for every landscaping project that you complete. Offer your clients a discount for allowing your sign to announce your completed landscaping service on their land for a 2-week period. Individuals passing by who admire the new landscape will be able to contact you to recreate a similar look on their property.
Free Assessment
Obtain a targeted mailing list from a service like infoUSA.com for high-income individuals in your area and new homeowners. Send a well-crafted postcard offering a free landscape assessment. A postcard is more likely to be read than a letter that must be opened. These targeted assessments can lead to new sales and higher profits for your company.
