A newspaper ad is a great way to advertise your product or service.
The number one way to get more business in one month than you could in a year is through the use of advertising. Marketing and advertising your product or service will get more customers faster and better than any other avenue. There are several effective methods of advertising: mail-outs, street fliers, the Internet, email blasts, the newspaper and magazine print media, and radio and television. The right method or combination of methods for you will depend on your product or service and your budget.
Instructions
Methods of Advertising
1. Email blasts to your customer base can be very effective.
Advertise your business or product by sending out email blasts to your customer base. This is a relatively simple and inexpensive way to get the word out to your customers, and you can also hand-pick the recipients. The number one step you need to take is to gather all your contacts and their email addresses. You can set up the email blast yourself or hire a Web company to handle this for you. Social networking sites such as Facebook and Twitter can also help gain exposure for your business.
2. Mail out a company ad. You can also do this yourself but it is less expensive if you hire a community advertiser to include your ad with several other ads in one large mailing. These ads must be attention-grabbing and contain eye-appealing graphics to gain the attention of consumers.
3. Hand out fliers or organize a door hanger campaign. This allows the business owner to pinpoint exactly what demographic area he wants to advertise in. Unfortunately this is becoming more and more difficult to do as many communities and businesses do not allow solicitations on their properties.
4. Run an ad in a newspaper, magazine, or on the Internet. This is one of the more expensive methods of advertising, but can reach a broader audience. A well-designed and highly visual advertisement with a strong message can be very instrumental in building your business quickly and effectively.
5. Place your advertisement on the radio or on television. This is the most far reaching of all advertising, but this method is mainly for high dollar or high volume items and services because of the initial expense. Plan your ad for high visual content if on television and appealing vocal content if for radio.
