Homeowners, renters and landlords use handyman services for their homes.
A handyman business is a low-cost start-up for someone who knows make a variety of home repairs. Before you begin marketing your handyman business, come up with a memorable name that lets potential customers know the type of services you provide. Then, work with a graphic designer to create a well-designed logo you can use on your marketing materials.
Business Cards
A business card is an important marketing tool for any entrepreneur, and this is especially true for a handyman. Whether you're out running errands, at a wedding or family dinner, the topic of home improvements is likely to surface, so be prepared with professional, well-designed business cards. Include your name, the name of your business, your logo, contact information and tag line, if you have one. You can also include your business hours and your website address. Use the back of the card as an appointment reminder for potential clients, or include a discount coupon on the back that customers can redeem when they call you for services.
Advertise Locally
Take advantage of advertising opportunities in your community to help promote your handyman business. Post your business cards on neighborhood bulletin boards inside community centers, churches and local stores. Find out if there are local print publications or websites that community members readily read and rely on for information. Place advertisements in print and online that will attract homeowners, renters and landlords.
Pitch an Article
Guest blog on a local site about home improvement or home decor, since readers are likely a part of your target market. Check with the blogger to get an idea of her traffic and how long visitors stay on the site. Your article might be"10 Ways to Winterize Your Home," "Inexpensive Ways to Update Kitchen Hardware" or "10 Reasons Why You Need a Handyman."
Build a Website
A simple website with the name of your business, your logo, a list of your services and your contact information is all you need to create a web presence for your handyman business. Add a blog to your website and provide visitors with weekly home improvement tips and even decorating ideas.
Create Signage
If you don't want to paint your company name and logo on your car, consider purchasing a car magnet to promote your service. Alternately, create bumper stickers your customers can put on their cars or in their windows. Purchase small lawn flags with the name of your business and your contact information on them. Distribute them to your customers and ask them to place the flags in the fronts or backs of their homes.
