Friday, January 23, 2015

Get Your Artwork Noticed

With today's technology, getting your artwork noticed is easier than ever.


Getting your artwork noticed is not a difficult challenge, but it may require a bit of creativity. Artists can easily take advantage of the Internet and virtual advertising and networking that is free if you just know use it. There are a multitude of local opportunities to get your artwork noticed in your community.


Instructions


Social Networking


1. Use your Facebook friend network to promote your artwork. Upload pictures of your artwork to allow friends to like, share and comment on. Consider creating a professional Facebook page specifically for your artwork. Use your name as the company name, or create a gallery name. Invite family and friends to like your page and share with others. A professional Facebook page will also allow you to create photo albums for your artwork, keeping them in a visual library, available in one spot for fans. You will also be able to post all new artwork for fans to see, increasing visibility and fan support.


2. Tweet your artwork daily using Twitter as a networking platform to get your artwork noticed. Use a simple phrase such as "Check out my latest work!" and a link to an image of your art in a tweet. Make a point to tweet at least once daily and vary the times you post tweets to ensure that you are reaching a varied audience.


3. Use other networking sites such as Linked In, About Me and Artybuzz to promote artwork among fellow artists and art enthusiasts. These types of sites also allow artists to post all experience and background history related to their artwork.


Online Presence


4. Take advantage of a free blog from platforms such as Blogger and Wordpress to create a blog/web page dedicated to your art. Blogs can be customized with unique pages to categorize your work as well as provide showing schedules, gallery features and contact information.


5. Participate in online forums associated with artists and link to your blog in all postings. Artybuzz.com suggests participating in online forums for self promotion and gaining exposure for your artwork. A simple link to your art blog after a comment or interesting statement on a forum or discussion board can increase interest in your art and blog/web page.


6. Ask other bloggers if they would do a feature post about your artwork. Consider asking about possible advertising options on popular art blogs for added exposure.


Local Exposure


7. Create fliers using word processing software and a home printer to pass out at the mall and crowded areas. Ask for permission to place fliers on local store bulletin boards or in store windows for added exposure. Spread flyers out among your neighborhood.


8. Contact local galleries about possible installation features. Take a portfolio and a few of your art samples for curators to view.


9. Talk to local museums about community events that occur in your area featuring local artists. Most community museums have specific events planned to incorporate local artists and artwork in their museum offerings.


10. Talk to managers at local coffee houses and restaurants. Negotiate possibly placing your artwork around the establishment for advertising and for sale. Offer a portion of the proceeds for allowing you to display your artwork.