Advertise your new business.
You need to bring awareness to any new business. The main purpose of advertising is to make people aware that your business exists. Bring in new customers with some advertising ideas that have worked for countless other businesses. Find the best ways to advertise your business with a list of advertising ideas.
Car Sign
Add a magnetic business card holder to your car so passerbys can pick up a card when interested.
A magnetic car sign advertises your new business while you are simply running errands or going to a customer's location. Anyone who can see the side of your car while you're driving or parked will see the magnetic car sign advertisement. Include as much information as possible about your new business, such as your business name, address, phone number and website.
Flyers
Go to local parking lots and tuck your flyers under the windshield wipers of the parked cars to advertise your new business. Call your local police station to ensure this is legal.
Flyers are quite effective when advertising to your local area. Your word processing software should have an option for creating a flyer. You can make your information detachable so those interested can rip off a tag with your business information. You could also hire a graphic designer to do your flyers for you. Visit local businesses and ask for permission to hang up your flyer. Go prepared with some thumb tacks and tape just in case the business does not supply them.
Business Cards
Business cards are essential.
Every new business owner should have business cards available at all times. Carry them with you wherever you go so you can hand one out when meeting someone new or meeting someone that could use your products or services. You can print your own business cards at home with the proper paper, or have them professionally made.
Direct Mail
Hiring a graphic designer or other direct mail expert can help you reach your target audience.
Direct mail is a great form of advertising, but one that can become costly. You can mail out your flyers and business cards, or create something new to mail to your potential customers, such as brochures, postcards, coupons or giveaways.
Yellow Page Listing
Get your business listed in the online yellow pages as well.
List your business information in your local yellow pages. You can have just your business name and number listed in the phone book under the appropriate category, or you can design a quarter-, half-, or full-page ad to display in the phone book.
Brochures
Brochures can be used for direct mail, handed out at meetings or left in local businesses.
Brochures can help you advertise your new business with more information than can be held on a business card. You can teach and persuade your potential customer about your business and what you can do for them. To get the most effectiveness from your brochures, you should hire a copywriter and a graphic designer.
Newspaper Advertising
Bring the news of your new business to your local readers in your newspaper.
If your new business has something to offer your local area, advertising in your local newspaper can be beneficial. Check your local papers to determine which one makes more sense for your ad. Some readers would be better for your business than others.
Newsletter Advertising
The online newsletter you advertise in should be an opt-in mailing list, meaning that those receiving it have requested to receive it.
Advertising in online newsletters can be effective for your new business. Locate successful online newsletters that are related to your new business. For example, if your new business is pet grooming, you should advertise in newsletters that are meant for pet owners. Create a short text advertisement (usually five lines of 65 characters each) to have featured in your chosen online newsletters.
