If you are looking for a method of distributing your message to a wide variety of media outlets, you should consider signing-on with a press release news wire. PR news wires are fairly simple to find and use. For an annual fee or, in a few cases, available as a free service, PR news wires will send out your press releases to those outlets best equipped to get your news into the hands of your intended audience.
Getting Started
Before you begin your search for a news wire, consider your publicity objectives. Examine your message, the content, and who are the most likely to want to read your message. The identity of your readers and the nature of your press releases will determine which news wire service that you should investigate using. You also want to consider where you want your content placed. You'll probably want a service that can offer a balance of delivery options, from websites to newspaper placement. If you are a specialty organization or publisher, you'll want to make sure you get coverage in the journals or online mediums that best serve your target audience. Once you have determined the nature of the coverage desired, then you can go about the business of finding the right service.
Traditional Wire Services
A number of competent, traditional news wire services abound that will effectively place your press releases into a variety of mediums. One of the more visible series is PR Newswire. This service has been in business for more than fifty years and allows members access to a variety of services. Although there is a fee for membership, you'll get access to editorial assistance, advice on distribution options for your news, press release reporting systems, and a variety of online and news media placement tools. Other traditional firms include Business Wire, Press Access, RushPRNews, and many more. These services all offer a mix of traditional print media placement and online placement, and are very effective for those looking to get into their message out to magazines, journals, and newspapers.
Online Wire Services
As media began to grow online during the last half of the 2000s, so have media placement services. Many online news wire services have begun to emerge, offering clients a way to place their companies and their message on the web. Wired PR News is an online business press release distribution company that offers a variety of service options for online distribution. Introduced in 2008, the wired media outlet provides publicists with everything from search engine optimization to online press release distribution for small businesses. Other online-only distribution services include E-Wire, Internet Wire, PR Web, U.S. Newswire, and others. A free online press service to consider is National PR Wire, which allows you to submit and distribute an unlimited number of press releases online. Other online services offer free trials to test the waters before signing on for a press distribution campaign.
