It's important to let customers browse without pressure.
Working in retail sales can be a challenging and energizing job, putting the salesperson at the front lines of promoting a product and dealing directly with customers. Sales staff may undergo extensive training before being placed on the sales floor, while others use a good attitude and personality more than any formal training. A strong sales staff can mean the difference between profit and disappointment.
Let Customers Browse
Customers tend not to spend money, or even spend much time in a shop, when they feel the pressure of a sales pitch. Salespeople who allow customers to browse can start the relationship off on the right foot by not doing anything at all. Sometimes the best technique is to make sure that customers are aware of sales staff, so that when they have questions they know whom to ask.
Let Customers Talk
Allowing customers to browse and express their questions and concerns is one way to learn about their needs and preferences. A good salesperson will allow customers to talk as a means of gathering information to make a better sales pitch. Addressing a customer's concerns directly and avoiding unimportant information can save time and make a salesperson seem more concerned and trustworthy.
Focus on Future Sales
Not every customer who comes into a retail store is prepared to make a purchase. Some are in the first stages of researching a large purchase, or simply gathering information for someone else. Focusing on future sales instead of pushing for a sale today is a useful long-term sales technique. Customers who know they can come to a store and get information before buying are more likely to return in the future and make purchases.
Know Your Products
A customer's confidence in a salesperson can disappear if it seems like the salesperson doesn't know a product she's selling. A lack of knowledge can also lead to a lack of confidence and conflicting information from different members of the sales staff. To be a good representative for the store and manufacturer, study new products carefully and use a demonstration model if possible.
