Use colored paper to make your message pop.
Whether you are promoting a lawn service or a nail salon, a strategically designed flyer can be an effective tool for advertising goods and services. An effective flyer should contain an appealing graphic element, easy-to-read copy that promotes product features, and a call to action. Feature the most important points inside graphic boxes or images so that they catch the reader's attention.
Instructions
1. Make a list of the benefits and values of the goods or services that you are advertising. What makes the product special or needed? Write down every reason why someone needs your product and how it brings value to the customer's life. Compare your product with the competition. Evaluate whether you are offering something that is different and of higher value or lower cost than competing products.
2. Create a rough flyer design. For best results, use a graphic design program such as Adobe Photoshop or Illustrator. Use images from large image houses such as Morgue File--http://www.morguefile.com/. Most of the large image houses are free and do not restrict image usage. Use the images and other graphic elements such as borders and graphic boxes to generate rough flyer layout. Peruse text examples to get an idea of what type style looks best.
3. Write the flyer copy in a word processing program. Shape the copy for your intended target audience. For example, if you are promoting a lawn care business, direct the copy to homeowners who are tired of pushing a lawn mower or doing backbreaking weeding. Use bullet points for the product features and benefits. Highlight your company's distinguishing feature that and convince the reader to take action. Include at least two or three areas on the flyer that include the call to action. List your name, phone numbers, website and e-mail address.
4. Integrate the copy into the layout design to create a final flyer. Lift the copy from your word processing program and drop it into the graphic layout. Move key phrases and bulleted points into prime areas such as the center of the flyer. Use starbursts and three-dimensional graphic boxes to hold important pieces of the copy such as the call to action and features and benefits. If you are creating a color flyer, select one or two complementary colors. Don't flood the flyer with a variety of colors. Instead, use either your company's colors or two colors that won't detract from your message. Save the final version in a PDF format.
