Advertising agencies
are utilized by clients for their professional expertise in communicating a client's message effectively to the public. Ad agencies can offer clients a fresh approach to content distribution.
Campaigns
An ad campaign is developed by an advertising agency with a client's marketing objectives and budget considerations in mind. An ad campaign usually centers around a particular theme and targets a specific audience.
Media
Ad agencies are typically capable of producing media content superior to what a client could produce alone. Media content is distributed via television, radio, print publications, the Internet and more.
Departments
Large advertising agencies often have separate departments focusing their services on different aspects of a client's account. Departments may include account management, creative services, research and media planning.
Fees
Ad agencies bill their clients for all expenses related to the production and placement of media content. Advertising agencies can also be put on retainer by the client.
Results
Measuring sales is usually the best method in determining the effectiveness of a campaign. Surveys can be used to gauge an organization's public image.
