Some businesses launch a website to promote their business only to be disappointed that they get no traffic to the site and no sales. Simply launching a website and expecting results is like opening a store in the middle of the desert. To get traffic to your website, you need to aggressively promote your site. Understand get traffic to your site, and you will be on your way to generating sales and the results you want.
Contents
Place quality content on your site and those who visit there will tell others and generate additional traffic. Write articles, and submit them to article directories with a link to your site. Those who read the articles and want more will visit your site. Produce videos and submit them to video portals such as YouTube. Place your website URL at the end of the video and give people a reason to visit your site.
Search Engine Optimization (SEO)
SEO involves the use of a variety of techniques to improve your ranking in the search engines such as Google. Effective SEO is comprised of marketing your site externally and writing content for your site that is optimized for the search engines (on page optimization).
Mailing List
Give visitors a reason to come back to your site. Encourage them to leave their first name and email address to receive updates from you when new content is added. Create a database of all the people who leave their information and email to them at least once a month. Consistent emails will establish "top of mind" awareness about your site.
Pay Per Click
Advertise your site using a pay-per-click program. Pay per click involves placing banners beside the search engine results, such as Google Adwords. You pay for the advertising only when someone clicks on the advertisement.
Social Marketing
Participate in conversations on forums and social media sites. When you discuss points, promote your website name. Social media sites include, but are not limited to, Facebook, Twitter and LinkedIn.
Press Releases
Create noteworthy news and submit stories through free or paid press release distribution services. Press releases are not perceived as advertising and are more credible.
Internet Radio
Start your own weekly Internet radio show. Interview guests to add interest. Some radio services do not charge for you to produce and distribute your own show.
