Pay Per Click (PPC) is a form of Internet advertising where a website owner displays an ad that links to another website. The website owner is paid every time the ad is clicked by a visitor to the website. There are two main ways to make money through PPC advertising: if you have a website that promotes a product or service, you can use a PPC campaign to bring more traffic to your website; or, if you don't have a product or service to sell, you can develop a website that displays PPC ads and be paid for each visitor click.
Instructions
Launching a PPC Campaign
1. Decide what you want to accomplish with PPC advertising and how much you want to spend.
2. Choose a PPC platform. Most advertisers focus on Google AdWords, Yahoo! Search Marketing or Microsoft Bing Ads.
3. Create a list of keyword phrases that are relevant to your business. For example, if you are selling bicycles, your keyword phrases might be "racing bikes," "road bikes" and "mountain bikes."
4. Create an account on the PPC platform and enter information about your keyword phrases, your budget and the landing pages that users will be directed to when they click on your ads.
5. Create the wording for your PPC ad. Use compelling text that will make readers want to find out more about your business.
6. After your ad goes live, use a Web analytics tool like Google Analytics to make sure everything is working properly and to measure your results. Be prepared to tweak your budget and keywords if you're not seeing the results you want.
Hosting PPC Ads
7. Set up a website where you can display PPC ads. If you already have a website, make sure your hosting company allows PPC advertising.
8. Register for a PPC program. Google AdSense is the most popular, but there are many others, including BidVertiser, adBrite, 7 Search and Infolinks. Do some research to decide which program is the best fit for your earning goals.
9. Most PPC programs operate in the same way. Once you have registered and entered the URL for your website, you'll receive an ad code that can be pasted into your website's HTML. This ad code will trigger the display of PPC ads that will be related to the content on your website.
10. In order to make money on PPC ads, you'll need to attract website visitors. Add original content in the form of articles, blog posts or videos to your website.
11. Most PPC programs provide reporting tools to monitor your earnings. Be prepared to adjust the content of your website on a regular basis to attain a higher search engine ranking and attract more visitors.
